Website Migration SEO in Ballarat
Redesigning your website or moving to a new platform or domain? We help Ballarat businesses make the change without losing rankings or traffic.
- Redirect Mapping
- Site Structure Review
- Content Protection
- Post-Launch Monitoring
What Is an SEO Migration?
An SEO migration is the work that protects your Google rankings when your website changes. That could be a redesign, a move to a new platform, a new domain name or a restructure of your pages.
Without it, old URLs can break, pages can disappear from Google and traffic can drop overnight. A planned migration maps every old page to its new home so search engines and visitors end up in the right place.
We start with an SEO audit of your current site so nothing valuable is left behind. If you run an online store, see how this fits with our ecommerce SEO service.
What Our Migration Service Includes
Four areas of work that keep your rankings and traffic safe before, during and after the move.
Redirect Mapping
We map every old URL to its new page and set up 301 redirects so visitors and Google always land in the right place.
Site Structure Review
We check navigation, internal links and technical settings on the new site before launch so nothing important is lost.
Content Protection
We carry across the titles, headings and page content that earn your rankings today so the new site keeps its strength.
Post-Launch Monitoring
We track rankings, traffic and crawl errors closely after launch so any problems are found and fixed quickly.
Do You Need an SEO Migration?
Any change to your page addresses or site structure puts rankings at risk. These are the usual triggers.
Website Redesign
You are rebuilding your website and the page addresses, menus or content will change.
New Platform
You are moving to Shopify, WordPress or another platform and URLs will be rewritten.
New Domain Name
You are rebranding or changing your web address and need Google to follow you across.
How Our SEO Migration Process Works
Four steps, from before the build to after launch.
Audit the Old Site
We record every page, ranking and link you have today.
Map the Redirects
We match each old address to its new page before launch.
Test Before Launch
We test every redirect, link and setting on the new website.
Monitor Results
We watch your rankings, traffic and errors once you go live.
What Our Clients Say
What clients say about the way we work.
“SEO Ballarat completely changed how people find our business online. We’re getting consistent enquiries now and showing up on Google for the searches that actually matter.”
Sarah M
Local Business Owner
“The team made everything simple to understand and focused on results, not jargon. Our rankings improved and we’re finally seeing real return from SEO.”
Melissa R
Professional Services
FAQ
SEO Migration Questions
Will my rankings drop after a migration?
Small, short-term movement is normal while Google processes the changes. A well-planned migration keeps this brief and avoids the lasting drops that come from broken or missing redirects.
When should I involve you?
Before the new site is built, or as early as you can. It is far easier to plan redirects and structure up front than to recover lost rankings after launch.
What types of migration do you handle?
Website redesigns, platform changes, domain name changes, moves from HTTP to HTTPS and site restructures.
My new site has launched and traffic dropped. Can you help?
Often, yes. We compare the old and new sites, find the missing redirects and lost pages and fix them. The sooner we start, the more can be recovered.
Services That Work Well With SEO Migrations
An SEO migration is often combined with one of these.
Find out what your current site does well so that nothing valuable is lost in the move.
Protect product and category rankings when your online store changes platform.
Keep your Google Maps and local search visibility steady while your website changes.
Planning a Website Move?
Talk to us before you launch and we will make sure your rankings come with you, with a free quote and no lock-in contract.